This is my tree! I planted it last week and after a few days, the first actions were available. On the basic level, users can earn 'beukennootjes' (credits) by cancelling the telephone book. This is basically a no-brainer, why would you need 500 pages of non-info on your doorstep every year when you can look up everything you need online? On the second, more hardcore, level one can receive more credits by downloading a special ecofont. This font looks just like a regular font, except it has lots of tiny holes inside the letters. Because of these holes, the font requires a lot less ink while printing. A perfect example of saving the environment and saving money at the same time.
Overall I think Treemagotchi is a fun, playful way of making normal people like you and I aware of the little things we can do to help the environment.
