Saving the world was never this much fun

Treemagotchi is an online initiative that helps saving the world bit by bit. After a successful start last year, the trees are up for another season in the 2.0 edition. Users plant a virtual tree, which is guarded by a gnome, and by conducting simple and environmental-friendly actions they receive credits. With these credits, they can decorate their tree and 'buy' things for their gnome.

This is my tree! I planted it last week and after a few days, the first actions were available. On the basic level, users can earn 'beukennootjes' (credits) by cancelling the telephone book. This is basically a no-brainer, why would you need 500 pages of non-info on your doorstep every year when you can look up everything you need online? On the second, more hardcore, level one can receive more credits by downloading a special ecofont. This font looks just like a regular font, except it has lots of tiny holes inside the letters. Because of these holes, the font requires a lot less ink while printing. A perfect example of saving the environment and saving money at the same time.

Overall I think Treemagotchi is a fun, playful way of making normal people like you and I aware of the little things we can do to help the environment.

What do you think of Treemagotchi?
	Cool, I'm signing up right now!
	Alright, but not for me
	Dull, it won't have any impact anyway
	I don't care about the environment
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