Go shopping, cast your vote

The Dutch elections are only two weeks away and not only the political parties are demanding our attention. Many other institutions benefit from the confusion among citizens: what to choose on June 9th?

Brand research company Brand Asset Evaluator developed the BrandVoting website. Based on your preferences as a consumer, the website gives you advice on which party you should vote.

Categories include brand preference in cars, beer, charity organisations, cheese (!), ice cream, jeans... Although every brand has a certain set of brand values which may be represented by a polical party, it all looks pretty silly. Brand Asset Evaluator is not clear about the realization of the BrandVoting monitor. I reckon it's combining its data of consumer preference and political preference of their panel members, and thus teams up brands with political parties. However, I think no-one should decide on who to give their precious vote based on their shampoo prefererence. Nothing wrong with fun and games, but use your brain!